Owners of Pilates and yoga studios in the United States have been engaging with social media users through creative messaging that has caught everyone's attention.
In recent days leading up to the US midterm elections, these establishments took it upon themselves to encourage their followers and clients not just for physical strength but also civic duty. The posts from Instagram were an unexpected shift away from typical health-related content towards political engagement.
The local instructors only asked two things: breathe through side-planks (a common exercise) and vote. This campaign was a departure from usual wellness-focused accounts' messages about core strengthening or mental well-being. Instead, they emphasized exercising one’s right as citizens during election time.
Engagement varied among different platforms; some posts garnered over 10,000 likes while others received less than 70 likes. Despite the varying levels of popularity, it's clear that this initiative has sparked interest in both physical fitness and civic participation.