Madrid, November 15, 2026 — For the first time in the history of Spanish general elections, a significant part of the political campaign is taking place through an audiovisual format: a podcast.
The program titled "¿Eres más pija o más quinqui?", created by the president Pedro Sánchez's team, has been published several times since early this week. In its third episode, leader of the Socialist Workers' Party (PSOE) addresses issues related to social identity and cultural values that his government defends.
Digital Campaign
According to El País, such content is presented as a strategy to connect directly with young voters, especially among Generation Z and Alpha. The initiative is not new: Spanish political parties have already used digital platforms in previous years, but this campaign marks the first instance where an audiovisual program becomes central to the electoral process.
Sánchez has personally participated in three episodes so far. In one of them, he stated that "the message must be clear, accessible, and close", emphasizing his intention to avoid formal or elitist tones. His team has indicated that "they do not rule out expanding the format at the end of the campaign" and it could conclude "at the last moment" if conditions allow.
Criticism over use of youth-oriented content
No official statements have been issued by the Spanish Socialist Workers' Party explaining why this type of content is strategic for their elections. However, some political analysts have expressed concern about how such formats may reduce the depth of political debate to more superficial or humorous levels.
The País has not published an official assessment of the podcast's impact nor its effectiveness as a electoral tool. The article only reflects information provided by available sources and does not offer any additional critical analysis.
It has not been confirmed whether this audiovisual format is being used in other regions or political parties across Spain. There are also no official data indicating how many people have listened to the episodes, nor what specific audience segment is directly targeted by the content.
It should be noted that the information presented comes exclusively from an article published by El País (https://elpais.com/espana/elecciones-generales/2026-11-15/todos-los-caminos-a-la-moncloa-pasan-por-el-podcast.html), and has not been verified by independent sources or government institutions. The text's composition is based solely on the content available in that publication, without any additional assumptions or external interpretations.